Review: 5 stars
This book is a gold mine. Labor relations, change management, marketing, Govt. relations, cost reduction, & the recent Trump rhetoric – I get to know all about it in this 370 page paperback, which was written way back in 1984. More than that it teaches you about persistence, about having a greed for ambition, about confronting petty egos, not falling in the paralysis of analysis and doing something, and about having guts to do what might be unpopular now but right in the long term.
Many of the concepts that I have learnt in the management education, finds a way in this book. I also got to see first-hand how change management functioned when a new Dean was brought in to SPJIMR; I could easily correlate it with ‘Building the team’. As a marketing student, I got a kick out of ‘The Mustang’. As a greedy, ambitious person by demeanor, the first half of the book taught me to be greedier and more ambitious still. The latter-half told me not to plug my head in the ground when trouble starts knocking on the door. ‘Straight talk’ told me the turmoil America was going through and why they elected Donald Trump as its President.
More than that, it gives me a glimpse in the world of the auto industry. It gives me a peek into the head of the man whom the world calls a marketing genius. This book is as relevant in 2017, as it was in 1984. ‘Iacocca’ is highly recommended.
Alienman 